Category: Blog

The Problem With Showing Up Empty-Handed.

Posted on August 28th, by Admin in Blog. No Comments

As our planet experiences a paradigm shift toward the power of informed consumers, customers are more attuned to the values and behaviors of companies as well as the brands behind the products they purchase.  They are not afraid to be critical and vocal against those perceived to be insufficiently contributing to society.  In this new frontier of global consumerism, Sustainability and Corporate Social Responsibility (“CSR”) will become increasingly important to the global consumer environment.


August 21, 2012 | By Tesla Martinez

Somewhere chiseled in etiquette books is a social rule stating that a guest arriving to an intimate dinner gathering at someone’s home should graciously arrive with a simple token of appreciation.  After all, the guest is being welcomed into another man’s castle.

Being invited to set up a business venture in another country is really no different.  Yet these days it seems … Read More »

Yum! Brands International CDO on Going Global: Food as an experience

Posted on July 28th, by Admin in Blog. No Comments

Tesla Martinez of Terra Nova Insights, LLC, a boutique international development consultancy firm, interviews Nicolas Boudet, Chief Development Officer for Latin America and the Caribbean Business Unit of Yum! Brands on going global.  Yum! Brands is the world’s largest restaurant company with more than 37,000 restaurants globally. Yum! Brands is the parent company of  Pizza Hut, Taco Bell and KFC.

June 27, 2012 | By Tesla Martinez

TNI: How did you get into the business

Boudet:  My father inspired me and passed on to me at an early age a passion for the service industry, most specifically the hotel/restaurant business.  My father conducted and completed his entire career traveling around the world for large international hotel chains in countries such as Egypt, Togo, Nigeria, Saudi Arabia, and the U.S.  I found the experience to be very valuable and foundation for growth.  After graduating from high … Read More »

Domino’s Pizza International VP on Going Global: Value-based Success

Posted on July 28th, by Admin in Blog. No Comments

Tesla Martinez of Terra Nova Insights, LLC, a boutique international development consultancy firm, interviews Paul Skinner, VP of Development for Domino’s Pizza International on going global.  Paul Skinner has  served on the International Leadership Team for over two decades. He is considered to be one of the leading authorities on international franchising systems. 

June 27, 2012 | by Tesla Martinez

In his career with Domino’s Pizza, Paul Skinner has worked in over 60 countries and helped the business grow from less than 100 stores to over 5,000 stores around the world.  Now, Domino’s recently achieved one of its biggest milestones in their 27-year history with its 5,000th store outside of the U.S.  Domino’s Pizza now operates more than 9,800 stores in 72 international markets.

“Right now, we have more stores outside the U.S. than in the U.S.,” Skinner informs me.  “We are proud … Read More »

How Managers Choose Countries

Posted on July 28th, by Admin in Blog. No Comments

On October 31, 2011, the United Nations announced that the global population had broken the seven billion people barrier, introducing a new age of business opportunities.  Businesses can benefit from an expanding global population, as this is direct growth in consumer markets.  To increase the chances of identifying the best fit for a product or brand, managers can apply four principles that form an iterative process.

March 5, 2012 | By Tesla Martinez

1.  Let The Industry Provide Direction.  To gauge the potential success of a new product launch in a different country, managers should first initiate a review of the product or brand opportunity at a 40K ft. regional or global level; that is, do not begin at the 10K ft. intra-market view.  This means producing size and share modeling metrics of an entire region or the global opportunity for the … Read More »

The Dating Game: Nations courting tourism multinationals and putting on the hard-court press.

Posted on July 28th, by Admin in Blog. No Comments

Tourism is increasingly becoming a strategic sector for national economies in contributing to the economic well-being of the resident population as well as the economic objectives of government agencies.  Moreover, tourism emerges as a relevant player in moving towards a more innovative economy.

February 01, 2012 | By Tesla Martinez

The booths are ready and designed to emulate an exotic getaway for two. The blind date is scheduled.  The suitor will be on his best behavior and be prepared to say just the right things. He knows this is prime hunting ground for his next multinational relationship and he is ready for the kill.  Welcome to World Travel Market, a trade show in London, where governments from many nations annually invest in elaborate booths and send their charismatic A-team, as suitors, to persuade global tourism operators to invest in their territory.  Although … Read More »

Dear Mr. Foodservice Operator: Are you certain India is a good fit for your company right now?

Posted on July 28th, by Admin in Blog. No Comments

India’s 1.2 billion population is second only to that of China (1.3 billion).  Although your initial impression is that this appears to be an attractive opportunity, do you really have the insight, capacity, network or capital to pave the path? 

January 13, 2012 | By Tesla Martinez

While many multinationals foodservice leaders search for their next explosive opportunity abroad, it seems many corporations have been operating with horse blinders.  They focus on the allure of India’s population; however, they block their peripheral vision of more qualified opportunities in the world.

Although India’s 1.2 billion population might look lucrative for businesses at a first glance, many struggle to gain significant traction and some have had to close up shop altogether; both, being very costly.  Before selecting India, corporations should conduct due diligence with credible cross-country comparable data to understand the local landscape as well … Read More »