Case Studies

Case Study 1:  Brand Strategy for one the world’s leading hotel chains

A global hotel chain asked us to conduct a growth strategy assessment and marketing packet for a portfolio of their brands across Asia Pacific, Latin America, and Europe. The client engaged Terra Nova Insights to help determine the ideal positioning for its amenities, prioritize marketing efforts and hone custom research efforts to match internal customer needs around the globe.

Terra Nova Insights, LLC took the following approach to address these goals:

    • Analyzed relevant markets, strategic positioning, industry trends and emerging conditions
    • Performed in-depth competitor analysis
    • Assessed business vs. leisure travel
    • Quantified domestic vs. international targets and inbound arrivals
    • Evaluated political and economic risk factors
    • Identified partnership and co-branding opportunities in local markets

The exhaustive research performed by Terra Nova Insights:

    • Narrowed the country focus for its brands by opportunity
    • Uncovered substantial opportunity for growth through targeted efforts
    • Analyzed adjacent market opportunities in the hospitality industry
    • Provided a detailed profile of local travel market
    • Developed a cross-country strategy for ensuring all internal members accessed and evaluated data in similar ways

Case Study 2: Format development and international growth strategy for one of the worlds leading carry-out food chains

A leading fast food client asked Terra Nova Insights to evaluate growth opportunity (specific to their food offering) and identify target countries of opportunity outside of North America. The client engaged Terra Nova to help determine positioning for in-country format design (carry-out, fast food or full-service), prioritize cities for development and identify local menu trends.

Terra Nova Insights team took the following approach to address these goals:

    • Quantified size estimates and forecast models for overall local consumer foodservice markets and individual market segments across seven continents
    •  Identified local food consumption, food purchase and marketing trends
    • Compared relevant markets, strategic positioning, industry trends and emerging conditions
    • Performed in-depth competitor analysis
    • Evaluated market economics and risk factors

From the in-depth research and analysis conducted, Terra Nova Insights team:

    • Validated substantial opportunity for the clients product offering in differing markets around the world
    • Led the client to develop formats according to country, culture and city
    • Identified in-country government task forces aimed to support or, in some cases, roadblock the client’s initiatives
    • Identified joint venture/partnership opportunities
    • Uncovered local menu trends at country and country-regional level

Case Study 3: Corporate international growth strategy for a major manufacturer

A world-class manufacturing client asked Terra Nova Insights to conduct a growth strategy assessment for its product lines around the world. The client engaged Terra Nova to identify additional areas of revenue at the contract level and its global distributorships; and, perform product development ideation according to international opportunity.

Terra Nova Insights team took the following approach to address these goals:

    • Identified associated requirements for business information, analytics and performance metrics
    • Analyzed adjacent opportunities at the contract level and global distributorships for both current and future markets
    • Compared relevant markets, strategic positioning, industry trends and emerging conditions
    • Evaluated market economics and socio-demographic growth indicators

From the extensive research conducted and rigorous analysis, the Terra Nova Insights team:

    • Narrowed the country focus by industry opportunity
    • Formulated a comprehensive, integrated and time-phased roadmap for market expansion and product development across four regions around the world
    • Provided a detailed profile of ideal target customers, including 100s of suggested targets and a plan for how to sell to them
    • Defined and prioritized ancillary revenue opportunities by contract clients and distributors